AMC Networks
Elevating an Iconic Network
Each year, new and returning hit series populate the calendar across AMC Networks, which consists of AMC, Sundance TV, BBC America, IFC and We TV. In anticipation of the upcoming season, AMC and Crafted teamed up to produce the action packed, multi-network sizzle reel, upfront media collateral and digital experience, spanning across all five successful brands.
Industries
AMC Networks Sizzle Reel
From AMC's Better Call Saul, to IFC's Brockmire, to BBC's Blue Planet, Crafted worked closely with AMC Network's executive team to cut this high-intensity, fire sizzle reel.
Bringing fans closer to their favorite shows
Multi-Network Platform with Social Integration
Five Brands, One Experience
A complete, multi-network digital platform was designed to cross-promote the highlights of each network's lineup under the overarching AMC Networks brand.
In All Shapes and Sizes
The entire digital experience was designed mobile-first from the ground up to ensure optimal user experience on all browsers and devices.
Through Every Detail
A smart nav was created as an umbrella user experience to bounce back and forth between networks while staying within the same experience.
Five Networks, One Site
Under one global navigation, users can check out the latest episodes and content on AMC's Walking Dead, while simultaneously jumping over to IFC's home page to catch up on the zombie situation on the hit comedy Stan Against Evil.
A huge boost for the networks
30% Increase in Media Sales
For All Audiences, On the Big Screen
The final sizzle reel and media creative was ready for the big screen and the anxious viewers who were looking forward to AMC Network's next best thing.
