As an extension of the ASICS I MOVE ME™ North America campaign, Crafted was tasked with the challenge of bringing the new GT-2000 7 line of men's, women's and dual-gender, long-distance footwear ensemble to the market.
Through compelling visual storytelling, digital marketing, and out-of-home activations, the
GT-2000 7 flooded the runners market on the web and in stores.
The "Shift Your Run" concept came to life through an abstract/glitch effect in the design and animation of the product launch creative materials.
The rich content was baked into the branded e-commerce digital experience on the ASICS site.
A dedicated landing page gave an overview of the brand story and the performance specs of the athletic footwear for all genders.
Product beauty shots always go a long way.
Digital and backlit out-of-home installations created awareness of the launch outside the digital space.
Content is key. With that said, the story of the GT-20007 is tailored to all mediums, shapes and sizes to reach users in every aspect.
HTML rich media banners animate the Shift Your Run story, while driving users to the commerce experience for ultimate conversion.
