Quinta Sanradela Velha is a new brand, originating out of the established vineyard located in the renowned Douro Valley of Portugal, a region famous for its rich viticultural history and spectacular landscapes. The winery produces a range of premium wines – including White Wine, Red Wine, and Rosé – alongside high-quality olive oil. With a deep commitment to preserving traditional winemaking methods while embracing innovation, Quinta Sanradela Velha sought a rebranding initiative that would elevate its market presence and appeal to both domestic and international audiences.
Quinta Sanradela Velha required a comprehensive brand overhaul that would not only highlight the rich heritage of the vineyard but also modernize its image to compete in an increasingly globalized market. The client needed a distinctive brand identity that conveyed both tradition and quality, while also offering a visually compelling and user-friendly digital experience. Additionally, the winery wanted its packaging to stand out on shelves, capturing the attention of wine connoisseurs and casual drinkers alike. They also sought marketing materials that would align with the brand's values of authenticity, craftsmanship, and sustainability.
Crafted Agency was tasked with creating a cohesive, elegant, and timeless brand for Quinta Sanradela Velha, ensuring that every touchpoint – from logo and packaging to website and marketing materials – resonated with the essence of the vineyard and its products.
Crafted developed a distinctive look that reflects the natural beauty of the Douro Valley and the rich heritage of the winery, all brought to life through digital and physical marketing.
The visual identity was rooted in the terroir of the region, with earthy tones and organic shapes inspired by the vineyard's landscape. The brand was designed to exude a sense of premium quality, authenticity, and tradition, while remaining contemporary and aspirational.
The packaging for Quinta Sanradela Velha’s White Wine, Red Wine, Rosé, and Olive Oil was created to embody the elegance and craftsmanship of the winery.
Each label design draws inspiration from the vineyard’s landscape and historical elements, combining modern typography with intricate, nature-inspired illustrations. The packaging was designed to stand out on shelves while communicating the premium quality of the products within.
Crafted designed and developed a fully responsive, visually striking website for Quinta Sanradela Velha. The site was built to provide an immersive experience, reflecting the beauty of the Douro Valley through rich imagery and intuitive navigation. Key features included an e-commerce platform for direct sales, a product catalog, a winery tour booking system, and a blog for wine enthusiasts and connoisseurs. The website also incorporated storytelling elements that highlighted the vineyard’s commitment to sustainability, tradition, and innovation.
Crafted produced a suite of marketing materials to support the brand launch and ongoing marketing efforts. This included brochures, business cards, wine tasting notes, social media assets, and email templates. Each piece was designed to maintain consistency with the brand identity, further enhancing the winery's presence both digitally and in print.
The rebrand of Quinta Sanradela Velha successfully positioned the winery as a premium, artisanal brand with deep ties to its heritage while appealing to a modern audience. The new website and e-commerce platform have allowed the vineyard to expand its reach and engage with a global audience. The refreshed packaging has increased visibility in retail spaces, while the marketing materials have helped build a stronger connection with customers and wine lovers around the world. Through Crafted's thoughtful design and strategic approach, Quinta Sanradela Velha now boasts a brand identity that reflects its values of quality, authenticity, and craftsmanship, setting the stage for future growth and success in the competitive wine market.
