New York Times
Corporate Digital Solutions
Crafted was approached by the New York Times to UX, design and develop a fresh new approach to their International Digital Corporate Subscriptions page.
So we created a customizable, responsive experience that catered to all industries, highlighting the benefits of a New York Times subscription. Visitors can select their interests and enjoy a personalized experience with unique, relevant content, bringing to life the perks of being a corporate subscriber.
Industries
Awards
All the News, Fit for Your Screen
The full subscription platform was built from a mobile-first approach, ensuring the most optimal viewing on all screens, from phones to tablets to desktops.
Engaging Content
From a high level, the offerings and benefits of the New York Times Corporate Subscriptions were highlighted and brought to life through strong visuals and in-depth descriptions.
Verticals, Brought to Life
Within the digital experience, users were given the ability to select their industry verticals to explore an informative dive into the relevant services and offers to their employees and institutions.
Beautiful Content
The New York Times has some really impressive photography and visual content. This was leveraged to immerse the users in the scenes of the verticals.
More News, All the Time
Increased Subscription
Sales by 33%
The Acquisition Funnel
As users drove down the page, learning about their industry and the New York Times subscription benefits, the page continuously conformed to the selections and interest of the user, ultimately serving up the most appropriate, recommended plan.
From Around the World
Enhanced Site Traffic
From Leaders of the World
Politics, Corporate and Publications.
To Performers of the World
Media, Advertising and Technology.
The Resulting Subscription Plan
User subscription plans were packaged up and delivered nicely in a clear, infographic-style way.
