Michael Aram is an award-winning American artist who has dedicated his career to craft-based design. Inspired by a trip to India at age 25, he established a second home and studio there, where he continues to draw creative inspiration today.
Crafted was tasked with the challenge of revamping MichaelAram.com to integrate the brand’s story and integrity of the craftsmanship within the customer shopping experience.
A fully responsive, Magento-based eCommerce brand platform was designed to bring the function and form of Michael's original crafts to a seamless, easy-to-use shopping experience.
Rich videos of the craft behind the craft were baked into the digital experience as users browsed collections and seasonal assortments.
Clean, intuitive product detail pages allowed the artwork to become the focal point, with key call-to-action elements and exploration interfaces available to the shoppers.
The entire experience was categorized into browsable collections based on Michael's inspirations from his travels and studies abroad.
Motion and dynamic animations were leveraged to enhance the story behind the pieces of art.
What would a digital experience be without some beautifully crafted responsiveness?
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