The Story of Joy Campaign encapsulates the sentiment shared throughout BMW that we are more than a car company. We are creators of joy. All of our efforts in engineering, design, and technology are about one thing, which is creating moments of joy. Given recent trends in consumer mindsets, the campaign refocuses BMW on the joy of driving and sharing those moments in an upbeat, humanized, and refreshing fashion.
Check out our Joy is BMW campaign case study video.
