Apparel & Fashion

Fashion Marketing Solutions

Dress for Success

Think of it as your brand's backstage pass to success. It's more than just pretty pictures. It's about crafting a story. Connecting with your audience. Driving sales. We're talking branding, digital magic, influencer collaborations, and content that pops. Everything you need to shine.

Brand Strategy: The Foundation of Fabulous

Who are you? What do you stand for? We'll help you define your brand DNA. From logo to messaging, we'll create a brand identity that resonates.

Digital Marketing: Catwalk to Click-Through

SEO, social media, paid ads – the whole shebang. We'll get your brand seen by the right people. Turning followers into fans.

Content Marketing: Storytelling that Sells

Forget boring product descriptions. We create content that captivates. Think stunning visuals, engaging videos, and blog posts that inspire.

Influencer Marketing

The Power of Connection: We'll connect you with influencers who embody your brand. Authentic partnerships that drive real results.

Public Relations: Making Headlines

Get your brand talked about. We'll secure media coverage and build relationships with key journalists.

E-commerce Marketing: From Browsing to Buying

Optimize your online store for conversions. We'll make sure your customers have a seamless shopping experience.

Inventory & Warehousing

We have developed some of the most complex and advanced solutions to supports your apparel and fashion brand. With our platforms, it will be that much easier to track your inventory and warehousing needs.

Experiential Marketing: IRL Magic

Pop-up shops, events, activations – we'll create experiences that leave a lasting impression.

Beauty and Fashion Services

Fashion-forward Strategies

Our solutions are backed by years of experience in the fashion industry. We ensure every instance of the consumer journey is supported with tactful strategies to improve funnel progression and conversion flows are optimization.

E-Commerce Conversion Funnels

When it comes to selling any beauty, fashion or luxury product, one of the best ways to do this is by analyzing and defining your brands ecommerce conversion funnel. Ecommerce conversion funnels may be used to generate a larger social media following, gain subscribers, and most importantly selling your product. Our dedicated e-commerce website design team, can develop solutions aimed to convert specific touch-points ensuring customers are consistently being cycled through the conversion funnel.

Branding & Strategy

Before you can launch any major marketing campaign, it’s essential to establish your brand. Whether you are a fashion, beauty or luxury brand, getting clear on goals and audiences can greatly help when it comes to developing a strategy to gain traction and sales. This could mean researching trending beauty and fashion keywords, brainstorming powerful marketing campaign ideas, creating high-quality beauty and fashion content, or building a social media following. A proper branding and digital strategy is the first step towards attaining any business goal.

Social Media Marketing

In the beauty, fashion and luxury industry, social media integration is more important than ever before. Ever since social media has revolutionized the world, the marketing culture that exists today has completely changed. In fact, social media marketing has become one of the number forms of marketing. Social media is one of the best tools a fashion, beauty or luxury brand has to connect with their audience and to build a reputation. With opportunities to post pictures or hold contests, brands can drive sales and attract more leads than ever before, quicker than ever before.

Cross-sell & Up-Sell Strategies

Did you know that the majority of companies in the beauty, fashion, and luxury industry make money from cross-selling and up-selling? If you are not familiar with the tactics of cross-selling or up-selling, our team has you covered. With strategic processes and solutions that are result-driven, we will provide you with a strategy and guide you through the process. That way, as you begin to connect with new audiences, your site is optimized to sell even more products but also be able to introduce more exclusive products.

Customer Retention Management

Understanding your customers and customer interactions is one of the most important facets of a successful beauty, fashion, and luxury brand. With our team on your side, you will learn the best practices available in the industry today for building, establishing, and maintaining customer relationships. At the end of the day, our goal is to provide you with a team of experts that can provide assistance in building your brands website, live chat, email marketing, and social media to enhance all your customer relationship management needs.

E-Commerce Development Experts

Developing a successful e-commerce website can be quite difficult if you are not familiar with how e-commerce development works. We are leading-edge e-commerce development experts, we understand precisely the complexity of e-commerce development and what works. Our team specializes in expanding and including the highest levels of technology available today so you can sell as many products as possible, while delivering a secure, reliable e-commerce experience.

SEO & SEM

In order to get your beauty, fashion, or luxury brand in front of as many eyes as possible, it’s of utter importance to use search engine optimization and search engine marketing to your advantage. This can be done through establishing trending keywords or long-tail keywords in the beauty and fashion industry to target audiences. In doing so, any beauty, fashion, or luxury brand can begin to generate organic traffic, drive new sales and leads, and gain a larger brand awareness.

Business Flow Optimization

As your beauty, fashion, or luxury brand begins to expand and grow, it’s important to understand and optimize your business flows. To better assist your company on this journey, our team has professional experience developing solutions that can be accessed all through a single admin control panel. Together we can establish an effective workflow that will meet your needs and provide results that you seek.

What's in the Bag?

Your Fashion Marketing Arsenal

Picking the right agency is crucial. Look for experience. Check out their portfolio. Read testimonials. And most importantly, make sure you click.

A. Brand Strategy: The Blueprint of Style

Ever tried building a house without blueprints? Chaos, right? Same goes for your brand. Brand strategy is your foundation. It's about defining who you are, what you stand for, and who you're trying to reach. Crafted NYC helps you nail this. We dig deep to uncover your brand's DNA. We dissect the competition. We craft a message that resonates.
B. Digital Domination: Where Fashion Meets Tech
- 1. SEO: Getting Found in the Fashion Jungle
  
  Want your brand to pop up when someone searches "best sustainable fashion brands"? That's SEO magic. We sprinkle the right keywords, optimize your site, and make Google fall in love with your brand.
- 2. Social Media: The Ultimate Catwalk
  
  Instagram, TikTok, Pinterest – these aren't just apps. They're your digital runways. Crafted NYC helps you strut your stuff. We create eye-catching content, build a loyal following, and turn followers into fans.
- 3. Paid Advertising: Amplifying Your Voice
  
  Want to reach a wider audience? Paid ads are your megaphone. We target the right people with the right message, maximizing your ROI.
- 4. Email Marketing: A Love Letter to Your Customers
  
  Email marketing? Still a powerhouse. We craft personalized emails that make your customers feel special. Think exclusive previews, personalized offers, and behind-the-scenes glimpses.
- 5. Content Marketing: Storytelling that Sells
  
  Content is king. But in fashion, visuals reign supreme. Crafted NYC creates stunning lookbooks, engaging videos, and blog posts that tell your brand's story.
- 6. Influencer Marketing: Partnering with the Style Setters
  
  Influencers are the new celebrities. We connect you with the right influencers to amplify your message and reach a new audience.
- 7. E-commerce Marketing: Turning Browsers into Buyers
  
  Got an online store? We'll help you optimize it for conversions. Think killer product descriptions, seamless checkout experiences, and targeted promotions.
C. Public Relations: Getting the Fashion Press Buzzing

Want to see your brand featured in Vogue? We've got the connections. We craft compelling press releases, build relationships with journalists, and get your brand the media attention it deserves.
D. Event Marketing: Creating IRL Experiences

From pop-up shops to fashion shows, we create unforgettable events that bring your brand to life.
E. Creative Services: The Art of Visual Storytelling

Stunning photography. Eye-catching graphics. User-friendly websites. Our creative team brings your brand's vision to life.

Why Crafted?

Your Fashion Marketing Partner

The fashion world is fast-paced and competitive. You need a partner who understands the nuances of the industry and can deliver real results. That's where Crafted comes in. We're not just a marketing agency. We're an extension of your team. We're passionate about fashion. We're obsessed with results. And we're dedicated to helping your brand reach its full potential.

We believe in a collaborative approach. We work closely with our clients to understand their goals, their target audience, and their brand vision. We then develop a custom marketing strategy that's tailored to their specific needs. Our services span the entire spectrum of digital marketing, from branding and design to social media marketing, influencer collaborations, and e-commerce optimization. We ideate immersive content that captivates your target audience and drives engagement.

What sets Crafted apart? Our deep understanding of the fashion industry. Our data-driven approach. Our creative flair. Our commitment to client success. We're not just about likes and followers. We're about building brands that last.

Industry Leader

Apparel & Fashion Digital Partner

Beauty & Fashion Digital Agency

A team of Fashionistas

Tastemakers Social Network

Influenster

Shift Your Run

Asics

International eCommerce Site

Banana Republic

The New Handbag Standard.

Jemma Bag

Plus Sized Lingerie

Adore Me

Netflix for Ties

Freshneck

Luxury Jewelry Brand

Nirav Modi

Sophisticated Fashion Experience

Works Gallery

Sports Apparel eCommerce

Under Armour

Art Inspired Yoga brand

Arthetica

One World. One Shoe.

Solos

Re-imagining a Fashion Icon

IZOD