Success Academy Charter Schools is the highest performing and largest charter school network in New York State. Their 20,000 scholars rank in the top 1% in math and English, proving every day that children from every New York City neighborhood can excel when given access to a great school.
Crafted partnered with Success Academies to elevate their brand identity, revamp their digital presence, and optimize their user experience across digital platforms. The goal was to increase student enrollment, attract top-tier faculty, and raise brand awareness, ultimately contributing to the growth and success of Success Academies as a leading network of charter schools.
Crafted worked closely with Success Academies to refine and enhance their brand identity, ensuring it resonated with both prospective students and educators. The process involved a deep dive into Success Academies' mission, vision, and values to create a cohesive brand narrative that aligned with their core principles. The visual identity, including logo design, color palette, and typography, was updated to be more modern and approachable, while still reflecting the academy's commitment to academic excellence.
We helped this charter high school reimagine the 9-12 American high school experience by bringing to life its rigorous, engaging, unbelievable program. Crafted developed a comprehensive digital strategy, leveraging content marketing, SEO, and targeted messaging to raise the visibility of Success Academies. This included creating impactful content that highlighted Success Academies' academic achievements, success stories, student testimonials, and faculty experiences. Through optimized content and better search engine visibility, the goal was to increase organic traffic, leading to higher engagement with the website.
A strategic focus was placed on making the student enrollment process smoother, more accessible, and engaging. A simplified online application process was developed, with clear steps and user-friendly forms to reduce friction for parents and prospective students. Special attention was given to enhancing the enrollment page with interactive tools, FAQs, and personalized communication strategies that helped guide users through the decision-making process.
Success Academies saw a measurable improvement in brand visibility and recognition, both locally and online, thanks to the refreshed branding and digital campaigns.
The website was redesigned to provide a more engaging, intuitive experience for prospective students, parents, and faculty members. The redesign focused on simplifying the navigation, enhancing mobile responsiveness, and improving the overall site architecture for better user flow.
Clear calls to action (CTAs) were placed throughout the site to drive student applications and faculty recruitment, with easy access to enrollment forms, application guides, and academic program details.
The revamped website and improved user experience led to a significant increase in student enrollment numbers, with more families finding and completing applications easily. The enhanced faculty portal and recruitment strategy resulted in a notable uptick in faculty applications from high-quality educators.
To amplify the new brand identity and digital experience, Crafted helped launch a multi-channel brand awareness campaign. This included social media promotions, email marketing, and strategic partnerships with local communities. The campaign aimed to generate excitement about Success Academies' new digital presence, increase brand recognition, and drive prospective families to the new website.
