Website Design
We pride ourselves on artistic integrity in everything we create
Crafted was established in 2011 by Peter Mendez and Greg Valvano. The partners had previously worked in the large advertising agency world […]
In today’s age of information overload, we’ve always been attracted to finding better ways to simplify the communication of heavy content. There’s a rewarding challenge that comes from creating a great web site that can express so much through so little clutter.
Our goal is to deliver an impactful, visually stunning web experience that elevates the online web presence of every brand we work with. We consistently challenge ourselves to always deliver something fresh, something new, and something that gets results.
To make an impact, your brand needs to develop unique branded content that brings to life the brand story.
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We design beautifully simple, engaging, full-screen experiences, all from a mobile-first perspective. Our approach utilizes fluid grid concepts, allowing your content to fluidly adjust to any browser size. You’ll never have to worry about how your site will display on a user’s various devices.
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We design and develop custom, full eCommerce solutions catered around you and your business needs, providing you full control of your online inventory and consumer base. We can take on any eCommerce challenge to create a solution that’s effective for both you and your customers.
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Our CMS solutions are custom designed and developed to fully integrate into your website, providing you with a simple interface and all the tools to manage your online presence. Our goal is to create a seamless experience that makes your business operate more efficiently and effectively via the right tools.
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– Laurie Truitt, Director, Marketing Strategy, MSNBC & NBC News
– Gaurav Mirchandani, CEO of One Paper LaneAt Crafted, we have a team that includes some of the top designers and developers in New York City. Over the years, as assembled an A-team of digital professionals who are masters of their trades. From award-winning UX and UI designers, to celebrated Art Directors and expert Technologists, Crafted works with only the best in the industry. We put a hard focus on quality when it comes to our work.
– Peter Mendez, Managing Partner & Creative DirectorAt Crafted, we want to make our websites stand out from the crowd. We do this by creating a carefully constructed, clean experience in everything we build. We like to take the most complicated products or business models and present them to users in the clearest, simplest way possible.
We work with big brands, small brands, medium-sized brands, and some kickass startups, too. No matter what the ask, our process allows us to discover, analyze, create, and develop unique solutions that cater to our clients' needs.
Before we define any approach, we need to define the websites overall goal. We then need to discover opportunities by deep diving and providing a full analysis of content, search engine keywords, competitor analysis, persona work highlighting touch-points and proper channels to engage in. This process will then outline the strategies and plan to achieve our website's goals.
Our IA and UX teams optimize your structure, content, and user-flows to make your product intuitive and easy to use. We also provide solutions to better meet business needs and assure proper user engagement. We rigorously test many different elements of user experience before your site goes live to ensure it’s functioning properly and without any hang-ups before launch.
Our Design team creates a unique overall digital aesthetic for your brand. We provide you with a full exploration of your product, including an overall treatment for photography, custom iconography, button style, and navigation. We guarantee the look and feel lines up with your organization’s branding, but also stands out from competitors.
Our development team provides custom, cutting-edge coding standards to ensure your product is optimized for favorable search results across every platform and device screen size. We also focus on including rich content that improves your site’s overall quality score.
Before we take your product live, we put our coding to the test, covering all potential exploits, workload balancing, and compatibility across all browsers and platforms. No element goes untested—we put each component through intensive examination.
After your product has launched, our marketing team will execute a long-term strategy that will bring you, qualified customers, grow lifetime loyalty, and ensure a high return on investment by diligently monitoring available metrics. These metrics will allow you to fine-tune your website strategy over time to improve your online activity.
Stay up to date on all that is website-design, and what's happening in all of our digital endeavors.
Crafted was established in 2011 by Peter Mendez and Greg Valvano. The partners had previously worked in the large advertising agency world […]
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Looking to make a dramatic impact on your online website presence? Our team of experienced website designers are here to walk you through the process.
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