Design

App Design

We prioritize native development for all major mobile OS platforms, ensuring the optimal end-user experience within a stable, refined, and fully defined product.

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App Design Agency

Designs that
Change Peoples’ Lives

We want to build products that change peoples’ lives and help us communicate with one another on a higher level. So for more than five years, we’ve been working to build clean, intuitive mobile apps that are easy to use.

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Dream, Built it, Drive It

BMW X3

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Activate the Future

BMW ActiveE

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Digital Music Composition

MusicFolio

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A Seamless Workflow

One Paper Lane

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Career Social Platform

Office Hours

Netflix for Ties

Freshneck

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Social Travel App

Songline

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A Smart Home Campaign

Direct Energy

Bloomberg Crafted Hero

Re-imagining Cities Through VR

Bloomberg Philanthropies

App Design Services

Design that
Fits Like a Glove

We are here to understand your business, help develop and design a product that facilitates your business workflow, and delivers an intuitively beautiful user experience that makes an impact.

Native App Design

Our approach is to design & develop natively to fully integrate into the specific platform and operating systems. Not only does this method of development provide the advantage of superior performance, but it also provides the user with an integrated experience with other native tools and apps.

Scalable Universal Apps

We design & develop one fully scalable code base that natively optimizes to work on a family of devices. From smartphones to tablets, our apps work seamlessly.

API Integration

We help develop a custom API to optimize the communication and processes between your app and back-end platform. This means your app has greater flexibility and is completely customized from the ground up.

Awareness & Marketing

Your app idea is now a reality, we now help you find your audience, develop a retainment strategy, and help you break into larger audiences.

What our Clients are Saying

Crafted was able to take a lot of complex information and present it in an app with a very clear, easily navigable format.

– Cristina DiGiacomo, The New York Times
Always a pleasure to work with Crafted. I have great respect for their creative opinion and I really enjoy growing my business alongside their talented team.

– Gaurav Mirchandani, CEO of One Paper Lane

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App Design Company

Why Choose Crafted?

At Crafted, we’re highly selective about our projects because we know each mobile app we build is a reflection of our passion and performance. We’re not afraid of a challenge, either. If there’s an opportunity to try something new or to implement the latest technology, we’ll make it happen.

“When it comes to design and development, we strive to make products that can change a person’s everyday interaction with the world. We’re no longer sitting at home on our computers, so the best way to do this is to create beautiful, easy-to-use mobile experiences.”

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– Greg Valvano, Managing Partner at Crafted

With such a saturated market for mobile app design and development, we like to distinguish ourselves through our attention to detail and a high level of design.

Why? Because the execution of an idea can make or break an audience’s trust in a branded experience.

You might have the best, most creative idea for a new mobile app—but if you work with a design and development team who doesn’t know how to properly bring that idea to life—you run the risk of releasing an app that falls flat.

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App Design Process

Discover, Analyze,
Design and Develop

We design and develop apps for big brands, small brands, medium-sized brands, and some kickass startups, too. No matter what the ask, our process allows us to discover, analyze, create, and develop unique solutions that cater to all of our clients’ needs.

1. Discovery

We begin the mobile design process with a discovery phase. We want to make sure we understand your business needs and define a tailored plan that meets your brand's goals. The main purpose of this phase to make sure all parties are aligned in terms of scope, deliverables, and a project plan is put in place that meets everyone's expectations.

2. User Experience

Our IA and UX teams optimize your structure, content, and user flows to make your mobile app intuitive and easy to use. We also provide solutions to better meet business needs and assure proper user engagement. We know that testing (and re-testing) helps us find and fix any potential UX improvements before the app goes live. When it comes to user experience, we know the burden shouldn't be on the user--it’s on us as the creative problem-solvers.

3. Design & Art Direction

Our Design team creates a unique overall digital aesthetic for your brand. We provide a full exploration of your product, including an overall treatment for photography, custom iconography, button style, and navigation. We have decades of experience working on creative for big-name brands like Nike and BMW, so when it comes to art direction, we’ve got you covered.

4. Development

Our development team provides custom, cutting-edge coding standards to ensure your product is optimized for favorable search results across every platform and device screen size. You can rest assured that your mobile app will be easily found and loved by new users.

5. Quality Assurance

Before we take your product live, we put our coding to the test, covering all potential exploits, workload balancing, and compatibility across all browsers and platforms. We want to be 100% certain your mobile app is functioning at top performance levels before it goes live.

6. Optimization & Marketing

After your product has launched, our marketing team will execute a long-term strategy that will bring you, qualified customers, grow lifetime loyalty, and ensure a high return on investment by diligently monitoring available metrics. No guessing at what’s working and what’s not—we let the numbers tell the story.

Crafted Difference

How We’re Different

We know that new app users crave a simple experience, so we translate complicated information into a seamless, user-friendly experience (that doesn’t require a user manual.)

We’re a close-knit team that stays hands-on with our mobile app design work from start to finish—and we always maintain the client’s original vision as well as the integrity of the creative concept. Our process pivots on an on-going conversation between our internal teams and the client, which helps make sure we’re all headed toward the same goals throughout the process.

We don’t outsource any aspects of design or development, which means we can 100% guarantee high standards for each and every project.

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Designed and Developed Exclusively in NYC

We believe direct collaboration with our clients is essential to bringing unique and engaging experiences to life. We help our clients solve business problems, increase visibility, and achieve unexpected results.

Digital Resources

App Design Talk

Stay up to date on all that is app design, and what's happening in all of our digital endeavors.

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App Design

5 ways you can improve mobile app user experience

Every successful mobile app has one thing in common. They all benefit the users. A mobile app must be able...

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App Design

10 Ways You Can Improve Mobile App User Experience

Here’s the scary truth – 25% of mobile app users abandon apps just after one use because they’re unhappy with...

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App Design

Using AI to Develop Better App User Experience

Smartphone usage has gone up significantly across the globe. And with it, so has mobile-based access to the internet. According...

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App Design

Is Good App Design Necessarily Expensive?

You get what you pay for. This is something that all of us have heard at least once. Sometimes it […]

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App Design

Improve App Design with Better Image Use

Designing an app is all about making things as easy as possible for the user. It’s all about striking the […]

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App Design

App Design for the Enterprise

This has been said a million times, but we’ll say it again – the way we interact and work has […]

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App Design

Reinvigorate your online presence

Crafted is your ultimate partner to get an exceptional design in NYC. With keen attention to detail, we produce beautifully designed websites that deliver results.

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Contact Us

Let’s talk
App Design

Whether you are a startup or looking to develop an enterprise app, our team of designers specializes in designing the best universal apps that meet your brand's needs.

Contact Us

Miami

78 SW 7th Street
Miami, Florida 33130
+1 (305) 351-1819
miami@craftedny.com

New York City

450 Lexington Avenue, 4th Fl
New York City, NY 10017
+1 (347) 435-2269
nyc@craftedny.com